Freely, the UK's free-to-air IPTV service backed by the BBC, ITV, Channel 4 and Channel 5, is growing at a remarkable pace . Launched in April 2024, Freely offers over 70 live channels alongside on-demand content from the UK's public service broadcasters . A IPTV SERVICE now has a free counterpart that everyone can access. The pattern that keeps showing up is IPTV becoming the default way British households consume television. Freely has been independently forecast to be the largest TV device platform in the UK within the next five years .
Features That Rival Premium Services
Unlike other free TV services, Freely offers features historically associated with premium pay-TV services, such as live pause on TV, the ability to restart programmes, and Watch Lists . A IPTV SUBSCRIPTION UK offers premium channels alongside Freely's free offering. This provides audiences with a "substantial step change" in what they've been offered before . IPTV SERVICE providers who integrate Freely-like features deliver superior experiences. The innovation is setting new standards for free television.
The Freely Device Expansion
Having initially launched as a smart TV app, Everyone TV is now actively working towards its first device – a Freely puck that will be a plug-in and stream device . "We knew when we launched on smart TVs that there were many viewers who liked the sound of Freely a lot and were disappointed that they wouldn't be able to get it on a TV that they just bought," says Sarah Milton, chief product officer at Everyone TV . This device expansion will make IPTV UK accessible to even more households.
Personalisation and Discovery Focus
Everyone TV will have a focus on personalisation over the next 12 months, as well as more ways to search and discover content . IPTV SERVICE providers also focus on personalisation. The ability to discover content easily is a key feature of modern television. Freely's innovation in this area sets a benchmark for the industry. IPTV UK viewers want content tailored to their preferences. The future of television is personalisation.
The Value of Free-to-Air Content
Research conducted by Oliver & Ohlbaum Associates found that live free-to-air channels – like U&Dave, LEGEND and BLAZE – score highest among audiences for making people feel "relaxed" (32%) and "entertained" (53%), when compared with other channels and global streaming and video services . IPTV SUBSCRIPTION providers complement this with premium channels. The free and premium IPTV markets are interconnected.
The Freely Verdict
Freely is transforming UK television. A IPTV SERVICE provider benefits from the mainstream adoption Freely enables. Your IPTV SUBSCRIPTION UK experience is enhanced by the Freely ecosystem. Free IPTV is here. Premium IPTV is thriving alongside it. The future of UK television is IPTV.